Revcontent Acquires Rover To Do For Discovery What Google Did For Search

Read our exclusive story on TechCrunch.

When Revcontent was founded, it was founded on a vision of a personal Web, a Web powered by users and for users. For us, this meant doubling down from the beginning on what matter to actual people: a great user experience and engaging content.

3 years later, Revcontent is able to see that vision through to the next phase – this time, joined by the brilliant team at Rover.

The Story Behind Rover

Rover was founded by 2 Stanford graduates in the same research lab where Google was born. Named after the Mars Rover mission, Jonathan Siddharth and Vijay Krishnan built Rover on a vision similar to Revcontent’s – human discovery.

Our teams were introduced by Stephen Oskoui, Rover’s lead investor and a Venture Partner at Founder’s Fund, a top tier venture capital fund in Silicon Valley.

He said, “The synergy between the two companies was immediately clear to me. With the performance of Rover’s machine learning technology and Revcontent’s focus on the success of its publishers and advertisers, I expect the combined company to rapidly become the leader in content recommendation advertising,”

Rover is funded by visionaries – the creator of Google Adsense, the Former Director of Performance Ads at Twitter, and the Head of Product at Dropbox. Other investors include early execs from Google, Facebook, Microsoft, Twitter, Pandora, and more.

“After our first meeting with Chris Maynard, Richard Marques and the rest of John’s leadership team, it became instantly clear that this was a perfect fit in terms of culture, technology, and vision,” added Jonathan Siddharth, CEO of Rover and now Senior Vice President of Technology at Revcontent.

This is all great, but you might be thinking – Why does Revcontent + Rover matter?

-Together, our shared vision of a personal web will make discovery more personalized and relevant for users.
-Our brand partners reap the rewards – more granularity means more opportunities to discover their most valuable customers at the right time.
-Our media partners can better connect with their users – more engagement means more opportunities to get to know their users, creating content surrounding what they actually care about.

“The future is very bright, and we couldn’t be more ready for the next monumental step in creating a truly personal, engaging web experience for users across the globe,” said Chief Marketing Officer, Richard Iwanik-Marques.

Additional Press Coverage:

https://www.forbes.com/sites/amitchowdhry/2017/02/24/revcontent-to-conquer-the-content-discovery-market-through-rover-acquisition/#5fca21da10fe

https://martechtoday.com/revcontent-buys-content-rec-engine-rover-195554?utm_campaign=socialflow&utm_source=twitter&utm_medium=social

http://www.mediapost.com/publications/article/295715/revcontent-acquires-machine-learning-startup-rove.html

http://www.thehindu.com/business/Industry/valley-startup-rover-bought-by-revcontent/article17362819.ece

http://www.huffingtonpost.com/entry/58ae6fafe4b01f4ab51c76d9

http://marketingland.com/revcontent-buys-content-rec-engine-rover-207635

http://www.businesswire.com/news/home/20170223006802/en/Revcontent-Acquires-Machine-Learning-Content-Recommendation-Company

http://www.bizjournals.com/sanjose/news/2017/02/24/rover-revcontent-jonathan-siddharth-vijay-krishnan.html

https://pitchbook.com/newsletter/revcontent-acquires-vc-backed-rover

http://blog.revcontent.com/revcontent-acquires-rover/

https://www.martechadvisor.com/news/display-native-ads/revcontent-acquires-rover-to-do-for-discovery-what-google-did-for-search/

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