John Lemp, CEO and Founder of Revcontent, was recently interviewed on Examiner.com to share some insight about his rapidly growing content recommendation network.
Here are some excerpts from this interview, which shed some light about how and why Revcontent is the fastest growing content recommendation platform on the globe:
On How He Obtained Respected Partners like Forbes & Newsweek
We have built a business around people and surrounding ourselves with the best of the best. It seems there are some brilliant and innovative media executives that were willing to take chances on us over the last couple of years and I don’t believe it’s an accident that they are from some of the most well respected and fastest growing properties out there.
On What it Takes to Become an Approved Publisher
Engagement. Surprisingly, it’s not always the sites you think of that have the best engagement. We’ve turned down media brands that aren’t reaching our ideal engagement level. People who are continually building a relationship with their users, a stronger user path, a larger user base- people who are putting their users first.
On Why He Started Revcontent & Why Rev Content is Successful
Based on feedback and ideas from contacts in the media and publishing industry, there were two main players out in the content recommendation space. People were telling me the level of engagement and the rates they were getting, and they were embarrassing. They felt like there was not enough innovation, that there needed to be an alternative that gave them control and power.
He later shared that the secret to Revcontent’s success is the fact that their advanced technology is simply outperforming the competition. Lemp adds that the CEO of Newsweek has even claimed that Revcontent is “tripling their competitors RPMs” on Newsweek.